Promote Your Business The Right Way
Promoting your business can be time-consuming, expensive, and confusing, especially as there are so many different articles and blogs online giving you different advice on how to do it and which expensive subscription-based resources to use. If you are a small business owner or are just starting your business, you need to save as much money as you can. Here’s a list of free resources that you can use to promote your business and gain returns on the time you invest.
The first thing you need to do is think about your logo and your brand; how you’re going to position your business against your competitors. You don’t need to hire an expensive team of designers; you can do it yourself. LogoCreator is a free resource that has everything you need to create the perfect logo. You can try it here.
Social media marketing needs to be a part of any marketing plan you put together. Social media is a great way to get your business recognized by the people it needs to be seen by – your potential customers. Before you begin planning your social media campaigns, you need to identify your target audience. Identify how they use social media, which platforms they’re most active on, and what kind of posts they respond better to.
It’s also highly recommended that you a/b test your social media campaigns before you send them out. VWO offers some free basic a/b testing tools that you can use to help increase your social media performance.
Any graphics you use on your website, your blog, and your social media should be professional-looking and engaging. You can keep your costs down by using a free resource like Canva to create posts for your Facebook, Instagram, Twitter, and any other platform you use. You can create infographics to include in your blog posts. You can create visuals to help break complex concepts and ideas down into a more easily digested manner for your readers.
Promote Your Business Through SEO
SEO or search engine optimization is vital. Search engines assess your site for relevance to certain search terms and use their assessments to decide where to rank your website in their listings. Research has shown that the higher up on the search engine results page a website lists, the more likely people will visit.
The ranking algorithm takes over 200 different factors into account. You’ll also need to pay attention to your keywords, page load speed, and user experience. You can use free SEO tools to check your website and look for areas that you can improve. Google Analytics is perhaps the best-known suite of tools for SEO, but Moz, Keyword Hero, Ubersuggest, and Bing’s webmaster suite are all handy as well.
Content marketing is still, and likely always will be, one of the most important ways to promote your business. It’s important for SEO, but it also shows your potential customers that you are knowledgeable and experienced in your field.
Your blogs need to be well-written and readable. If you aren’t much of a writer, then this is an area where you may want to hire someone to do this for you.
When you build your website, you can integrate a blog into it. Website builders like Wix, Weebly, and WordPress can help you. Should you need any help setting up your website or getting business off the ground through an online presence, feel free to consult us for free.